Marketing communications as a strategic function
(B825_1_1.0)

 يسمح للمستخدمين الضيوف بالدخول إلى هذا المقرر الدراسي

Marketing communications help to define an orgaisation's relationship with its customers. This unit emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the autonomy and unpredictability of consumers.

يسمح للمستخدمين الضيوف بالدخول إلى هذا المقرر الدراسي